JARO Eyewear

Luxury waitlist landing page shaped for a near-perfect premium brand effect

JARO Eyewear is a bilingual pre-launch landing page built around the pursuit of perfection, luxury, and a distinctly premium brand effect, using a first-1000 waitlist concept and a clearly staged conversion flow for the first release.

Instead of staying a simple teaser, the page carries the brand narrative through a three-act vision section, a mixed-format photo marquee, an archive-style reference block, and a long-form chapter journey so the whole experience lands closer to a polished luxury editorial microsite.

Technical background

The project runs as a static site with custom JavaScript handling for EN/HU language switching, reveal animations, responsive hero behavior, and a dynamic chapter timeline rendered on scroll.

Conversion flow

The waitlist form validates email and consent, uses Cloudflare Turnstile before submission, stores local browser state to avoid duplicate signups, and syncs the counter through the dedicated api.jaro.luxury backend.

Launch packaging

The repo already includes the full launch shell: legal subpages, favicon and webmanifest assets, optimized AVIF/JPG image sets, and brand-specific visual treatment prepared for direct deployment.

Gallery